The Book Every Entrepreneur Should Have


Your Step-by-Step Blueprint to Launching Your Products and Services with Success

Sales Funnel Mastery | Sales Funnel Blueprint | Get More Clients

The Book Every Entrepreneur Should Have


Your Step-by-Step Blueprint to Launching Your Products and Services with Success


So You Want to Create Your Own Sales Funnel to Get More Clients....


But you're not sure where to start or what to do.

You heard you need a landing page, but what is that?

You know you need to send emails out (or so the marketing gurus say). But what type of emails and what do you say? How often? How do you send them out?


The Questions

Trust Me, I've Been In Your Shoes!

I was opting-in to download free PDFs  and signing up for webinars, and receiving all these emails. I had no idea what they were! And then I learned that they were called marketing sales funnels and they help with lead generation and getting more clients.


I decided I wanted to create a sales funnel for my business, just like these marketers were doing. But I was CLUELESS! I had no idea what elements are needed in a sales funnel, let alone how to get one started. But I painfully learned on my own. There weren’t many (or any, really) Do-It-Yourself (DIY) sales funnel guides on the market I could refer to. There still aren't! I watched lots of webinars and signed up for courses here and there. But no matter how many resources I looked at, nothing provided the clear step-by-step process I needed.


I quickly learned that there are many entrepreneurs, just like you and me, who want to build their own sales funnels but have absolutely no idea where to begin and how. Sound familiar?

This is why I wrote my book, "Sales Funnel Mastery: Your Step-by-Step Blueprint to Launching Your Products and Services with Success

to help you get started...

to help you plan...

to help you understand the steps...

to help you implement....

to help you launch...

All the things I wish I had when I was first starting out with sales funnels.

This is why I wrote my book, "Sales Funnel Mastery: Your Step-by-Step Blueprint to Launching Your Products and Services with Success

to help you get started...

to help you plan...

to help you understand the steps...

to help you implement....

to help you launch...

All the things I wish I had when I was first starting out with sales funnels.

Sales funnel marketing | marketing book

Don't Trust My Word For It...Here's What Other Entrepreneurs and Business Owners Have Said About My Book


“Astrid has been my go-to tech resource for all things funnel related for years – but now anyone can benefit from her wealth of knowledge! SALES FUNNEL MASTERY is the perfect resource for digital marketing beginners, giving you literally all the ins and outs of creating your first –or fourth, or fortieth – funnel. Whether you’re an entrepreneur carving out your marketing for the first time, or a new digital marketer or student looking for a great resource that provides smart, concise definitions, tips, and tricks for every element of a successful funnel, SALES FUNNEL MASTERY will get you there.” -

-Tamara Glick, Personal & Digital Brand Strategist and Aligned Leadership Coach

“The SALES FUNNEL MASTERY book is an absolute game changer for anyone seeking to elevate their business. Astrid’s expertise shines through every page, providing clear, actionable guidance on crafting an effective online sales funnel. With her wealth of knowledge and straightforward approach, Astrid makes complex concepts easy to understand and implement. This book isn’t just a one-time read—it’s a valuable resource that you’ll refer back to time and time again as you continue to grow your online presence. I can’t recommend it highly enough. If you’re serious about taking your business to the next level, this book is a must-have.”

-Dexter Jao, Mortgage Agent, The Mortgage Coach

“As an editor, I get to read a lot of great books, but as an editor who also owns a business, I will be returning to this book as a resource again and again. In a clear, comprehensive format, this guide walks you step-by-step through how to turn people from casual shoppers into enthusiastic loyal clients and customers. It has easy-to-follow insights, resources, and maps for designing your own funnels (worth the price of the book alone). Used together with the accompanying worksheets, this book teaches you not only about how funnels work but also walks you through designing and implementing your own straight away, which is invaluable. If you own a business and want to grow, this book is a game-changer.”

-Jenna Kalinsky, Founding Director, One Lit Place

“Astrid is a tech unicorn – she knows her stuff – she researches and tests to provide the best solutions to her clients. Her new book combines both her sales expertise and love for her tech into a comprehensive
easy-to-use guide on how to get your sales funnel off the ground. SALES FUNNEL MASTERY even comes with invaluable worksheets that help you map out the whole process. Although I have some
familiarity with sales funnels, I had no idea that there were so many different types. The book was also a great reminder on how important it is to set up sales funnels to scale your business. This book is a must read for anyone ready to grow their business at any stage of the game.”

-Michelle Daides, CEO & Chief Storyteller, Maverick Makers Content Creation Collective

“Astrid’s SALES FUNNEL MASTERY made me realize from start to finish what I needed to do step-by-step to successfully launch my course and offerings. It’s both elaborate and straight to the point, making me realize where my strengths are and where to outsource other areas I know would save me time. The examples and planning worksheets made it easy to get started and kept me accountable along the way. Highly recommended for anyone thinking of launching anoffering or online program.”

-Silvia Silva, Photographer and CEO, Anchor Studio

SALES FUNNEL MASTERY is so much more than a blueprint for building effective sales funnels. The author offers an education that touches on foundational marketing principles, business savvy, tech and platform recommendations, along with clarity on the do’s and don’ts of content creation. The purpose of building a funnel is to attract paying customers, so you can deliver value and grow your business. This book delivers effective strategies, tactics, and recommendations for best practices that will deliver top performance again and again. It won’t be long before you go from feeling like a novice to successfully increasing your customer base and your bank account.”

-Lisa McGrath, Founder, Strategist, and Entrepreneur Coach, CAVEA Studio Inc.

With Over 200 Pages, This Book is Tailor-Made For You

Jam-packed with detailed information, exercises to get you thinking about your own funnel, and associated worksheets (free for a limited time), this book will help you launch your course, program, product, or service with confidence and purpose.


What's Included:

1. Know Your Audience

Knowing your audience is crucial to the success of your business and your funnel. In this section, we identify the difference between a target client and a target audience.

2. The Basics of a Sales Funnel

Before you get started, you need to understand what a sales funnel is. This chapter breaks it all down for you.

3. Funnel Types

In this chapter, we provide an overview of the different funnel types you can create.

4. Components of a Sales Funnel

Now that you understand what a sales funnel is, this chapter outlines all the things you need to create one.

5. The 3 Characteristics of a Great Lead Magnet

You want to create a lead magnet that your target customers actually need. A great lead magnet encourages customers to exchange their valuable information (their email address!) for your offer.

6. 14 Freebie Ideas

Review 14 lead magnet ideas with examples of how you can apply them in different businesses.

7. Guide to Landing Pages

What makes a landing page great? There’s a science to landing pages, and this section explores the elements that must be present if you want your landing page to convert.

8. Types of Landing Pages

There are different types of landing pages. Understanding each of the different types will help you create a better converting landing page.

9. Landing Page Copy

Don’t underestimate the power of your landing page content. Having great copy that converts is essential to the success (or lack) of your landing page.

10. Comparison: Landing Page Platforms

You’ll have to decide on a landing page platform. This section goes over the pros and cons of some of the more popular stand-alone landing page platforms as well as provides a comparison chart.

11. Nurture Emails: What, Why and How

In this section, we go through the what, why, and how of nurture emails to ensure maximized conversions. We’ll also discuss the feelings you want to tap into in your emails.

12. Comparison: Email Marketing Tools

A main component of a sales funnel is a drip campaign, and to make this happen, you need an email marketing automation tool. We’ll touch on the pros and cons of several of the most popular platforms.

13. Online Courses

Online courses are becoming more and more popular. In this chapter, we briefly discuss what the online course is, why individuals prefer online courses, and why entrepreneurs choose to create their own online courses.

14. Comparison: Online Course Platforms

If you decide to create an online course as part of your strategy, you’ll have to decide how you want to deliver your course. This chapter compares several of the most popular platforms where you can host your online course.

15. Other Tech Considerations

There are other tech/systems you might need in order to complete or make your funnel work such as webinar platforms and checkout tools. In this chapter, we’ll discuss what these additional systems are and how to use them.

16. A/B Testing

Great marketers are always A/B testing their landing pages and emails. In this chapter, we go over what A/B testing is and why you should consider A/B testing.

17. Generating Traffic

After you’ve built your funnel, you need to drive traffic to it. Here, we review different ways you can drive traffic to your landing page.

18. Funnel Maps

Now that you know the different types of funnels you can create, this chapter provides a funnel workflow visual for each type of funnel.

19. Resources

This chapter has a list of recommended resources to help you put your plan into action.

About the Author

Astrid Sucipto is the Chief Pixie at Digital Pixie, a boutique Digital Marketing Agency focusing on sales funnels and marketing technology.

She has been in the marketing world for 13+ years, starting out in traditional marketing and moving into the digital realm. She is a funnel tech expert and has become the go-to and trusted expert on anything and everything related to digital marketing tools and technology.

As much as Astrid is an entrepreneur, she is a mom first. Her husband and two daughters are her world and her why. She loves being a mom and watching her girls learn and grow.


Are you ready to DIY that Sales Funnel that you've been wanting to set up? You KNOW there's no better time than right now!


Get a copy today for only $37 CAD / $27.99 USD

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