SALES FUNNEL MASTERY: Your Step-by-Step Blueprint to Launch Your Products and Services with Success


If you are just starting out or have attempted to set up your own funnel without much success, this book is tailor-made for you. It’s designed to save you time, prevent costly mistakes, and alleviate the headaches that come with funnel creation. The truth is you need a strategy and a well-thought-out plan in order for your funnel to be successful, which is precisely what this guide provides. Jam-packed with detailed information, exercises to get you thinking about your own funnel, and associated worksheets (available to you at a discounted rate), this book will help you launch your course, program, product, or service with confidence and purpose.

PRE-LAUNCH SPECIAL:  For a LIMITED time, you will receive the Launch Plan Worksheets for FREE – a $27 value with purchase of this book!

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This book will be available starting March 25, 2024! You will receive an email to confirm that your book has been shipped.

The book provides the “how-to” information of funnel building. It consists of detailed information and practical hands-on suggestions for creating your own funnels that are the product of my own thousands of hours of setting up funnels for clients and assisting them with their launches. The technical advice is broken down and specific to help you plan your funnel from beginning to end, walking you through the many details you’ll need so you make far fewer mistakes and avoid the dead ends someone just starting out would typically experience. It’s also meant to help you through, or around, the challenges and hold your hand during the process to ensure you feel strong and prepared for your launch.

What’s Included:

1. Know Your Audience

Knowing your audience is crucial to the success of your business and your funnel. In this section, we identify the difference between target client and target audience.

2. The Basics of a Sales Funnel

Before you get started, you need to understand what a sales funnel is. This section breaks it all down for you.

3. Funnel Types

In this section, we go over the different funnel types you can create.

4. Components of a Sales Funnel

Now that you understand what a sales funnel is, this section outlines all the things you need to create one.

5. The 3 Characteristics of a Great Lead Magnet

You want to create a lead magnet that your target customers actually need. A great lead magnet encourages customers to exchange their valuable information (their email address!) for your offer.

6. 14 Freebie Ideas

This section provides 14 giveaways with examples of how you can apply them in different businesses.

7. Guide to Landing Pages

What makes a landing page great? There’s a science to landing pages, and this section explores the elements that must be present if you want your landing page to convert.

8. Types of Landing Pages

There are different types of landing pages. Understanding each of the different types will help you create a better converting landing page.

9. Landing Page Copy

Don’t underestimate the power of your landing page content. Having great copy that converts is essential to the success (or lack) of your landing page.

10. Comparison: Landing Page Platforms

You’ll have to decide on a landing page platform. This section goes over the pros and cons of some of the more popular stand-alone landing page platforms as well as provides a comparison chart.

11. Nurture Emails: What, Why and How

In this section, we go through the what, why, and how of nurture emails to ensure maximized conversions. We’ll also discuss the feelings you want to tap into in your emails.

12. Comparison: Email Marketing Tools

A main component of a sales funnel is a drip campaign, and to make this happen, you need an email marketing automation tool. We’ll touch on the pros and cons of several of the most popular platforms.

13. Online Courses

Online courses are becoming more and more popular. In this chapter, we briefly discuss what the online course is, why individuals prefer online courses, and why entrepreneurs choose to create their own online courses.

14. Comparison: Online Course Platforms

If you decide to create an online course as part of your strategy, you’ll have to decide how you want to deliver your course. This chapter compares several of the most popular platforms where you can host your online course.

15. Other Tech Considerations

There are other tech/systems you might need in order to complete or make your funnel work such as webinar platforms and checkout tools. In this chapter, we’ll discuss what these additional systems are and how to use them.

16. A/B Testing

Great marketers are always A/B testing their landing pages and emails. In this section, we go over what A/B testing is and why you should consider A/B testing.

17. Generate Traffic

After you’ve built your funnel, you need to drive traffic to it. In this section, we review different ways you can drive traffic to your landing page.

18. Funnel Maps

Now that you know the different types of funnels you can create, this chapter provides a funnel workflow visual for each type of funnel.

19. Resources

This section has a list of recommended resources to help you put your plan into action.

20. Launch Plan Worksheets (Recommended)

In this section, we will discuss the importance of having a launch plan and what’s included in our Launch Plan Worksheets.


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